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Posts Tagged ‘trade show hostess’
Thursday, March 28th, 2013
So, you’ve followed our tips on hiring trade show and exhibition staff, but have you ever considered what you can do to keep exhibition staff motivated, fresh and alert throughout the event?
Keeping your team motivated can often be a real challenge, especially at the end of a day or during the final hours of the show when traffic is slow, here’s some guidance on how to get the most from your exhibition staff:
KEEP THEM ENTHUSED
Our exhibition staff are naturally very enthusiast but everyone needs some motivation – it’s human nature! We’ve had some clients who pay our exhibition staff a base rate and then a commission for every lead they capture or every subscription they get. Although be careful, if you do incentivize your exhibition staff, do so in a way to encourage teamwork, rather than aggressive, competing sales people.
KEEP THEM BUSY
At the quieter times, towards the end of the day there’s nothing worse than having too many exhibition staff with nothing to do at your exhibition stand. Keep them busy and consider the following:
Competitor research: It’s worth keeping an eye on what your competitors are up to. Assign your exhibition staff to walk around the exhibition hall to takes notes what how other exhibitors are promoting their services or products. Obviously this requires discretion! This information can be great for post event evaluation.
Preparation: Keep the stand tidy, stocked up on samples, gift bags, giveaways during the day and have everything in place for the following day. Ask your exhibition staff to do this the evening before and not the morning of.
Data collation: If they’ve collated a considerable amount of data from business cards or lead cards, it’s worth collating this information. Ask your exhibition staff to enter this information on database or even on a excel sheet that you can upload to your systems once back in the office. It helps to have a laptop on site.
KEEP THINGS INTERESTING
Have your staff generate a buzz at your stand by hiring staff who are trained in presenting to large crowds. When contacting your event staffing agency ask them for staff who are skilled in presenting and crowd gathering. We’ve seen this done very effectively at large trade shows where competition amongst exhibitors is rife. Many of the events staff on our books are actors and actresses’, so they’ll have no problem working the crowd and exhibition floor! You may be interested in reading Hiring live presenters and demonstrators at exhibitions and trade shows.
KEEP THEM FED AND WATERED
Sounds obvious but working at fast based exhibitions can be hard work, on your feet all day for long hours can take its toll one anyone. Prepare a stand rota in advance for breaks and lunch times for your exhibition staff. Keep refreshments, especially water behind your reception desk for your events staff.
I hope the above helps and if you haven’t done so already read our tips on hiring exhibition staff / trade show hostesses.
Tags: event staff, event staffing, exhibition staff, trade show hostess
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Wednesday, March 20th, 2013
Engage exhibition staff / trade show hostesses in lead generation.
One of the key elements of exhibition and trade show success depends on the “lead management process”. However, the best lead generation continues to be face to face and person to person. Visitors at an exhibition still want to be treated as the valued person that they are and not reduced to a target of a sterile marketing campaign. Event and trade show exhibitors continue to see higher results using professional exhibition staff / trade show hostesses to build awareness, engage visitors, distribute and gather information and expedite the sales process.
Engage and involve your exhibition staff or trade show hostesses in lead generation to ensure tradeshow and exhibition success:
- Prepare a lead card in advance for your exhibition staff to use. Your lead card needs to be easy to complete allowing space for attaching a business card and include space for notes. Insist that your exhibition staff fill the lead cards with as much information as possible. If you have the budget, consider a badge scanner for faster recording of leads.
- Leave the booth babes and wallflowers at home. Hire exhibition staff who understand your product and service and in turn can solve your clients’ problems. It’s important to have staff who are positive, upbeat, have a great smile and have experience in a customer facing role.
- Instead of giving away literature encourage your staff to offer to mail it to attendees. Collecting contact data will allow for further leads.
- Encourage your exhibition staff or trade show hostesses to take proper notes at the show so that the information visitors are interested in is properly communicated to the representative following up the lead post event.
- Encourage your exhibition staff to generate more leads by paying them commission on every lead generated. Hold a contest to reward the staffers who take the highest quantity of qualified leads. Although be careful, if you incentivize your exhibition staff, do so in a way to encourage teamwork, rather than aggressive, competing sales people.
- Encourage more leads by motivating people to visit your exhibition stand. You could perhaps ask your exhibition staff to promote a competition or prize draw. However if it doesn’t fit with your brand values and target market think if there’s a better way of achieving the same thing, the next tip may be worth considering.&
- Hire exhibition staff or trade show hostesses who can present live demonstrations on a stage if your booth is particularly large. This can help draw visitors to your stand, create a crowd and generate buzz at your stand, which in turn can increase lead generation. Read our blog on Hiring Live Presenters for exhibitions & trade shows is helpful.
- Record leads in a contact management database, your exhibition staff can do this onsite at the exhibition stand in the quieter times.
Hiring events staff for exhibitions & trade shows can be expensive but it’s money well spent and if their skills are utilised effectively they could well help you generate your business objectives and help you manage your lead generation effectively.
If this blog has been helpful, please also read our Tips on hiring Exhibition Staff and Exhibition staff motivation.
Tags: exhibition staff, trade show hostess, trade show hostesses
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Tuesday, March 5th, 2013
If you’re an exhibitor considering hiring trade show hostesses or exhibition staff, firstly you must read our tips on hiring exhibition staff. However, if you’re looking to stand out amidst a crowded exhibition floor and if your exhibition or trade show is on the large size, you should perhaps hire exhibition staff and trade show hostesses who are skilled in presenting live demonstrations to a large crowd from a stage on your booth.
At Event Protocol, we have a lot of actors and actresses on our books who work at exhibitions and trade shows as presenters and demonstrators. Their acting skills mean they are well prepared and their personalities are suited to drawing in the crowds, creating theatre, getting attention, generated visitor enthusiasm and ultimately creating a buzz that will draw visitors to your exhibition booth.
For this type of work, our trade show hostesses and exhibition staff are expected and encouraged to learn about exhibitors’ products and services quickly. However, to be a great actress one must be prepared! Our exhibition staff will play the part of a live presenter and they’ll endeavor to learn and follow a script to make a live presentation a success. They’ll research about the company and the product or service in advance to ensure a polished and professional presentation or demonstration at your booth. More crowds at your booth, means more lead generation and opportunities to engage with visitors.
If you need trade show hostesses or exhibition staff with personality plus who know a thing or two about how to present and create a buzz, please contact us at Event Protocol.
Tags: event staff, event staffing, exhibition staff, trade show hostess
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Thursday, February 28th, 2013
If you think you have what it takes to work for a promotional or event staffing agency, consider the tips below which we hope will help you in the right direction.
– Photos:
Firstly you’ll need a selection of good photos. Although it’s beneficial to have professional photos, it’s not completely necessary. Photos must be clear. A head shot and full body photo is enough.
– Specifics:
Some of our clients request promotional staff of a particular height, shape or size. Ensure you give the correct specifics – height, weight, build, eye colour, hair colour etc.
– Experience:
Experience is key when applying for a position with us. We want to know why we should hire you, why our clients want you to represent their company at an event, marketing or promotional campaign. This is important so be sure to list promotional agencies or event staffing agencies and brands you have experience working for. Also mention the roles you’ve worked in for example event hostesses, promotional model, conference staff, costumed characters..etc.
– Skills:
We often get very specific requests from clients who are looking for event staff with a particular skills or abilities – such as multilingual staff, fitness models for sports events/exhibitions, people who can present well (for example live presenters at exhibition stands), modelling experience, actors/actresses..etc. Ensure you highlight these skills when applying.
– References:
List references, one is good but two referees are better!
– Case Studies:
This really will help you land a job! Give an example of a case study. For example if you’ve worked at an exhibition, how many leads did you generate? Or if you’ve worked for a particular client, were they so impressed that they requested you to work for them again?
Remember the more information you provide the agency the easier it is for us to promote you to our client and the more chances you have of getting work. The promotional and events staffing industry can be competitive so be sure to promote your skills and experience.
If you’re interested in working at Event Protocol visit our job application page.
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Tags: corporate events staff, event staff, event staffing, exhibition staff, promotional staff, trade show hostess
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Tuesday, February 19th, 2013
Looking at some of the pictures on our promotional staff page, you’d be forgiven for thinking being a promotional model is a glamorous affair. You’re probably thinking “I could do that”. Well you’d be mistaken. Being a promotional model is about being more than just a pretty face!
Whilst some promotional staffing agencies promote their services as a modelling agency, we believe promotional staff should offer more than just their good looks.
Promotional staff are hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers for example at a car trade show or a launch event. Whilst it’s true that the majority of promotional models and event staff tend to be attractive, they ultimately serve to provide information about the product or service and make it appealing to consumers. Promotional staff deliver a live experience that reflects on the product or service he or she is representing.
It’s demanding work, as promotional staff often interact with many people at once at an event. The responsibilities of the promotional staffer / model depend on the particular marketing campaign/event being carried out, and may include:
- increasing product awareness
- providing product information
- creating an association in the consumer’s mind between the product or brand and a particular idea (natural beauty, classic heritage, edgy sex appeal, reliability)
- handing items to consumers, such as a sample of the product itself, a small gift, or printed information
For instance trade show hostesses can be skilled at drawing attendees into the booth, engaging them in conversation, and at spurring interest in the product, service, or company. Trade show hostesses may be highly skilled at screening the mass of show attendees for target consumers or at obtaining attendee information so that they may be solicited after the show.
So think twice if you think a “booth babe” is all you require to draw visitors to your stand. Having an attractive team of promo girls or guys is not enough. Companies who hire models solely to attract visitors to their booths, without involving those workers in any other capacity of design or sales, are sending negative messages.
If you require promotional staff with beauty and brains, feel free to contact us. We have a database full of attractive and experienced promotional staff. Talk to us, we’ll be happy to help!
Tags: event staff, event staffing, promotional event staff, promotional models, promotional staff, trade show hostess
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Friday, February 15th, 2013
We are looking for experienced and enthusiastic promotional and events staff based in London, Birmingham, Manchester and nationwide to work on a variety of events and marketing campaigns. If you have experience with any of the following areas, we want to hear from you!
Event Protocol – looking for events staff in London and Nationwide!
- Trade show hostess
- Exhibition staff
- Conference staff / hostess
- Conference team leader
- Corporate event staff
- Promotional staff
- Promotional models
- Product sampling
- Product demonstrators
- Field marketing
- Data capture
- Catering staff
Our recruitment process is structured to deliver only the very best events staff. We are currently receiving in excess of 20 applications per day from all over the UK and only a handful of applications are making it through our recruitment process. We’re serious about finding the best events staff.
We aim to create a loyal staff team who have the experience and talent required to work at Event Protocol. In turn we will aim to find you regular work and motivate our team by paying them what they are really worth.
To be considered, you MUST meet the criteria below:
– Minimum of 2 years experience working for a promotional / event staff agency
– You must be registered as SELF EMPLOYED. We will require proof of this and you must be able to send your URT number.
– You must have at least 1 reference ideally from the event staffing agencies you are registered with.
If you are interested in applying please complete the application form.
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Tags: brand ambassador, corporate events staff, event staff, events staff, exhibition staff, promotional models, promotional staff, trade show hostess
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Wednesday, February 13th, 2013
The word protocol is often used in the business world and it’s sometimes thrown around in the world of event management. The word itself sounds very official and formal but what does it actually mean? Simply put, protocol is “an expected code of conduct, etiquette and expectations in any situation or event”
As you read the above definition you see it relates very well to the event management and the event staffing industry. As event managers there is always protocol to follow especially when arranging high level events such as congresses where dignitaries and VIPs are in attendance. With this in mind an event manager needs to ensure that event or promotional staff onsite are well versed and experienced in following protocol – the right way of doing things.
We are in the business of providing event staff who are highly diligent and professional and so the name Event Protocol fits well with our business ethos.
We hope that gives you some insight into the business. Our home page & blog page are live whilst we work on the rest of the site which will be launched in March, please visit us again soon.
Tags: event staff, event staffing, exhibition staff, promotional staff, trade show hostess
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