Being a promotional model – more than just a pretty face!
Tuesday, February 19th, 2013
Looking at some of the pictures on our promotional staff page, you’d be forgiven for thinking being a promotional model is a glamorous affair. You’re probably thinking “I could do that”. Well you’d be mistaken. Being a promotional model is about being more than just a pretty face!
Whilst some promotional staffing agencies promote their services as a modelling agency, we believe promotional staff should offer more than just their good looks.
Promotional staff are hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers for example at a car trade show or a launch event. Whilst it’s true that the majority of promotional models and event staff tend to be attractive, they ultimately serve to provide information about the product or service and make it appealing to consumers. Promotional staff deliver a live experience that reflects on the product or service he or she is representing.
It’s demanding work, as promotional staff often interact with many people at once at an event. The responsibilities of the promotional staffer / model depend on the particular marketing campaign/event being carried out, and may include:
- increasing product awareness
- providing product information
- creating an association in the consumer’s mind between the product or brand and a particular idea (natural beauty, classic heritage, edgy sex appeal, reliability)
- handing items to consumers, such as a sample of the product itself, a small gift, or printed information
For instance trade show hostesses can be skilled at drawing attendees into the booth, engaging them in conversation, and at spurring interest in the product, service, or company. Trade show hostesses may be highly skilled at screening the mass of show attendees for target consumers or at obtaining attendee information so that they may be solicited after the show.
So think twice if you think a “booth babe” is all you require to draw visitors to your stand. Having an attractive team of promo girls or guys is not enough. Companies who hire models solely to attract visitors to their booths, without involving those workers in any other capacity of design or sales, are sending negative messages.
If you require promotional staff with beauty and brains, feel free to contact us. We have a database full of attractive and experienced promotional staff. Talk to us, we’ll be happy to help!
Tags: event staff, event staffing, promotional event staff, promotional models, promotional staff, trade show hostess
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